There are large potential fines for failing to comply with the UK GDPR - the most serious violations can results in fines of up to 4% of global turnover of the preceding financial year or £17.5 million (whichever is greater) and other violations can result in fines of up to 2% of annual worldwide turnover of the preceding financial year or £8.75 million (whichever is greater).
There are a number of different types of cookies. Depending on the type of cookies used, a visitor to your website may need to consent to the use of the cookie. No consent is required for “essential” or “strictly necessary cookies”. These are cookies that help make the website useable by enabling basic functions and without which the website would not be able to function properly. Other cookies, such as preference cookies, which enable a website to remember information that changes how the website behaves or looks, or marketing cookies, which track visitors across websites with a view to providing adverts that are relevant or engaging to the individual visitor, can only be used with the visitor’s consent. The consent must be freely given, specific, informed and an unambiguous indication of the data subject's wishes. The consent must also be demonstrable and given through clear affirmative action - scrolling or swiping through a webpage or similar user activity will not under any circumstances satisfy the requirement of a clear and affirmative action.
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