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Eton Shirts
Scaling Legal Excellence Across a Global Fashion Brand
David Köröndi, General Counsel and Head of HR at Eton, had tried multiple legal tech platforms before finding Pocketlaw. The difference? An AI-native solution that truly delivered on its promises - combining comprehensive contract management, intelligent contract review capabilities, and user-friendly self-service workflows - all under one roof.
David Köröndi, General Counsel & Head of HR, Eton
"Ultimately, Pocketlaw is a second me - a legal partner, an HR partner, a sales partner. It empowers every team and helps me multiply my value across the business."
The Challenge: One Lawyer, Global Enterprise, Countless Contracts
Eton Shirts is a global menswear brand synonymous with timeless design and refined craftsmanship. From its signature shirts to a complete range of affordable luxury - jackets, knitwear, ties, and tailored outerwear - Eton operates across the US, UK, France, Canada, Sweden, and beyond.
Behind this global operation stands David Köröndi, who serves as both General Counsel and Head of HR. Supporting a global team, spread across multiple countries, David manages legal needs spanning across production agreements, sales contracts, employment agreements and any third-party negotiations - all with a team of one.
A veteran legal tech user who had tried three different contract management platforms, David knew what didn't work: fragmented systems with limited AI capabilities, poor metadata accuracy, and workflows that created more friction than efficiency.
"The early need was just having a digital archive. Then came smart drafting. Then came AI. Most tools offer some of it - Pocketlaw offers all of it, and better than any solution in the market."
With multiple departments relying on legal support, David needed a solution that could scale without compromising security, accuracy, or ease of use.
The Solution: An All-in-One Legal Operating System
Pocketlaw became the operating system for Eton’s legal team - integrating everything from contract creation to AI-powered review in a single, secure platform.
Daily workflows now include:
Comprehensive contract management for both internal and external agreements
Template libraries enabling HR, sales, and production teams to self-serve routine documents
PLAI Agent for bulk contract analysis, clause extraction and other ad hoc queries
PLAI Word Add-In for faster contract review, drafting and automated redlining
Custom playbooks for AI review, truly tailored to Eton’s guidelines
"The external contract review flow is a game-changer. What used to take an hour now takes about 15 minutes."
Unlike general AI assistants, Pocketlaw ensures full GDPR compliance and enterprise-grade data security - delivering speed without risk.
The Impact: From Bottleneck to Business Partner
The results speak for themselves:
- 75%+ time saved on external contract reviews through AI-powered workflows
- 100% secure AI eliminating reliance on third-party tools with data risks
- Unified platform replacing multiple fragmented legal systems
- Global scalability supporting teams across multiple time zones with consistent processes
"I don't have to rely on general AI assistants or worry about data safety anymore. With Pocketlaw, it's secure, compliant, and built into my flow of work."
The transformation goes beyond time savings. Teams are more empowered to move quickly without waiting for legal’s approval. Processes are standardized across countries. And legal can focus on strategic counsel rather than repetitive, routine admin.
Ultimately, legal has evolved from a potential bottleneck into an enabler of business growth.
Looking Ahead: Building a Legal Multiplier
David's vision for Pocketlaw extends far beyond efficiency gains. He sees it as a strategic partner that amplifies his impact across the entire organization.
"My vision is for Pocketlaw to act as my second self. It helps me scale, spar with the business, and serve every department better – from HR to sales to production."
As Eton continues expanding globally, Pocketlaw scales alongside it – adapting to new markets, evolving legal requirements, and growing team needs. What began as a contract management solution has become the foundation for cross-department collaboration.
For companies navigating similar challenges – limited legal bandwidth, global complexity, and the need for both speed and compliance – Eton's story offers a clear blueprint: the right technology doesn't just automate work; it multiplies human capability.
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